Cash cow

As a bank, to offer its customers private banking, provided that they have a certain balance on the bank, is brilliant. As a customer, becoming a private banking customer is not a significant improvement.

However, the winner is the bank, which immediately begins to process the customer with a variety of services such as insurances, active asset management, savings for children and more. Who doesn't want to milk the biggest cash cow? No one cares more about your money than you!