Consumers have their own responsibility

For full transparency, we do not deal with e-commerce but have a physical store, which makes e-commerce our biggest competitor.

A survey by the Transport Companies, an industry and interest organization in freight transport in Sweden, shows that 23 million products in e-commerce were returned last year. This corresponds to 12% of the total amount of parcels sent in e-commerce.

A lecturer in packaging logistics at a Swedish university, Klas Hjort, believes that e-commerce companies should do more to reduce returns and thus climate emissions.

When an e-commerce company takes action and, for example, suspends a woman who last year returned 92% of all her purchases with a company, SVT, Sweden's equivalent of the English BBC, provides its platform for this customer to complain that she has been suspended.

Since the e-commerce cannot provide a fitting room, the customer must order several sizes to find the right size. However, there is no excuse for people who order the same item of clothing in several sizes and colors at the same time.

I also believe that "unboxing" contributes to all returns. There are many people who want to create content for their various social media sites but neither want nor can afford to keep everything they order online. There are countless numbers of people who should question themselves instead of finding someone else to blame.