Why Google, why?

Soon it will not be possible to use Google anymore. From being the world's most superior search engine, it has steadily deteriorated. For a while I was getting better hits using the same approach as when I was using Altavista ie keywords+keywords+keywords and so on. But, even that trick doesn't seem to work anymore.

For example, this morning I searched for plastic bowl and Google only showed me glass bowls. I get the feeling that Google is "rewarding" its advertisers without naming the search results as ads, regardless, it's incredibly annoying not to get the right hits.

If this continues, I hope someone else challenges Google and creates a search engine that IS a search engine, I'm even willing to pay for that service if I get rid of all the "suggestions" unrelated to my demand.