8.27.2023

Ignorance or just likes

In Sweden, we have preschools, both private and municipal. One of the municipal preschools in a suburb of Stockholm has received an injunction regarding savings requirements. This has led to them, among other things, stopping serving milk to the children.

One of Sweden's evening newspapers' online edition has an article today that Louis Vuitton's Swedish subsidiary made a profit of $25,000 per day in 2022.

For the moment there are threads on X (formerly Twitter) where less talented people make the connection that there are far too many wealthy people in Sweden because of LV's profit last year. What they completely miss is that most of LV's sales in Sweden are made up of tourists, mainly from Asia.

In addition to the fact that these consumers are entitled to a tax refund, 20% of the purchase price, because they travel in and out of countries outside the EU, Sweden lacks a so-called luxury tax on luxury products. Which makes this type of consumption even more attractive to these tourists.

I never cease to be fascinated by the inability of adults to see the whole picture. At the same time, I can be impressed by how they completely uninhibitedly expose their ignorance.

I have had the misfortune to visit the Louis Vuitton Stockholm store after these tourists have visited the store. On these occasions, LV's shelves have echoed emptier than the bread stalls of the former Soviet Union did...

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