8.10.2023

Window dressing

Greeniron H2 Ltd is a Swedish listed company whose intention is to change the steel industry by replacing coal with green hydrogen powered by fossil-free electricity, water and heat becoming our primary emissions.

The company states that they have not been able to reach an agreement with Luossavaara-Kiirunavaara Aktiebolag (LKAB), which is 100% owned by the Swedish state.

Instead of buying high-quality iron ore from LKAB's mines 932 miles (150km) away, the company will buy inferior iron ore from mines in Brazil and Canada. Which is literally on the other side of the world. Despite the long hauls, the company claims the steel it will produce will still be "fossil-free".

Unfortunately, they are as hypocritical as the environmentalists, as evidenced by their latest procurement. The company deviates from its business concept of green steel in favor of cheaper iron ore from Brazil and Canada. The environmentalists deviate from their ideology in the same way when they shun nuclear power and its incredible environmental benefits.

One values money and the other emotions. Both claim that they have the best interests of the environment, but when it comes down to it, they only think of themselves.


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