In my opinion, one of the world's best slogans ever was "Das Auto" by Volkswagen. The power of how to pronounce, regardless of any accent, "Das Auto" was enormous.
When, through a combination of chance and dedicated diesel engine experts, it was discovered in September 2015 that 11 million vehicles had installed software that gave false consumption and emissions figures, Volkswagen's strength became a weakness.
Quickly, "Das Auto" instead became "Das Problem" in the vernacular. Already at the end of December 2015, VW scrapped "Das Auto".
I personally think that Tesla Motor Sweden AB (TM) should steal IF Metall's statement that "it would have been much easier for Tesla to just sign a collective agreement" and have a slogan saying "Tesla doesn't do easy".
Unfortunately, considering how quickly a meaning can change, you have to avoid cocksy slogans these days.
No comments:
Post a Comment